), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. However, Id love to hear what you think about it first. As a real estate professional, you have a lot of connections and vendors you know and trust. This is an important lead generation tool in the real estate industry that can help you add that personal touch. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Your note/comment is definitely going in my "keeper" file!! Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. Howd you get into it? Good news! Very nice. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. I'm so not into the self praise thing but see so many excellent examples of how to do it right. We have all been there. Here's a letter recently sent out by one of my faithful readers. Share your reason for becoming a Realtor. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. What We'll Cover Housing Market Statistics 1. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Any new listings that come onto the market will be instantly emailed to your buyer. I just want to check in with you and see how youre doing.. All it means is the people who know and like you. Or, you may want to rent out a special menu for the evening. As a result, Realtors end up going for the remaining 20 percent. It is such a surprise when someone takes the time to send a note that is personal. What are the biggest (non-monetary) challenges and rewards? They build their spheres of influence through charity and service rather than passing out business cards.. This also warms up your SOI for your phone call. Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples Great post. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Pro Real Estate Letters - Professionally written letters for Let them know that this is good news for them as well as for you. The next question what do you say to them? Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Listen P151 Marketing Mastermind 01 - Marketing vs . Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. What's the reason you're reporting this blog entry? Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. Just pick up the phone. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Again, theres absolutely no need to sell here. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Check out our tips for advertising on LinkedIn! Its easy to neglect these tasks if you dont have a contact plan in place. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. If you really want to make a positive impression, then you may even want to publish in these journals. Then, see if they will need assistance finding a spot that has more room. Check out our full list of Twitter dos and donts for real estate! Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Holiday cards are a classic way to stay in touch throughout the year. (Honestly, this ones worth a watch!). And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. But truly great SOI and referral marketing isnt about selling.. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Oftentimes, they do need you, or they need your expertise for one thing or another. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Dont hesitate to put this to work for you. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Then, you may want to share information you learn in these business journals with your potential client. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. In real estate, you have to develop a strong relationship with the buyer or seller. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? If you would like to submit a question just visit. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. I am the worst at self-promoting. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. The main thing is not to let them forget that youre an agent and youre there to help them. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Its Brian Icenhower. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. 5 ways real estate agents can build their sphere of influence - Paradym Guess what? Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Wish I could use it but after 25 years it would look odd! its also more effective. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. 2. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Most marketing agents do fails because they don't under. Instead, you should spend your time visiting with several people in a one-on-one manner. Good stuff, Jennifer. He even asks for permission to follow up (Cool if I follow back up in a week?). Wonderful idea Jennifer and a wonderful post, and some great comments! Put yourself in your contacts shoes. This may also help you earn more business. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! 4. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. (Were talking multiple millions in volume.). All you need to do is say, Hey! Next, you can run those emails through a scrubbing service. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Its a common issue, and sometimes when times are good, it doesnt feel necessary. There are helpful tools you can use to expand your social media influence. People in your sphere include your friends, family, former clients, and their second-order contacts. Its okay if you have gotten away from being in touch with your SOI. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. P151 Marketing Mastermind 01 - Marketing vs Branding document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. They may even have some great content ideas. The easiest way to do this is to use an announcement letter for real estate. A form letter! For example, a home value estimate is one of real estate's most common lead generation tools. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Date. This is a great way for you to demonstrate that you are knowledgeable about the local area. You want to find ways to touch your SOI members without annoying them. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) The more personal attention you give, the more theyll like and remember you. Checking in with them to make sure theyre okay is a very normal thing. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Were going to give you everything you need to work your SOI like a pro. Then, make sure you invite people to hang out with you for your charge. For example; Friend, Family, Acquaintance, etc. Set aside one or two days a month to attend a local community or charity event. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Click on where it says "Audiences" on the left side. Michael Montgomery of Rev Real Estate School. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Still not sure how to write it? Its very simple. You can give them some references. And remember, you are NOT selling. Realtor Sphere of Influence Scripts to Contact Your Database Good news! For many, leads are drying up a bit, so you may be feeling a little stuck. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. A few days ago I followed a search link and saw some advice that I thought was terrible.